British singer Dua Lipa has been a favorite of mine since Summer 2015 when her song 'New Love' began making waves in the Soundcloud and blog scene. Her deep, raspy voice and assertive lyrics have made me full on fan girl ever since. Her debut album finally was released this year in June 2017, after seven singles.
'New Rules' is one of the standouts from her album. The video (below) is getting a ton of hype (Lorde recently tweeted about it) and is currently #17 on trending on Youtube. The songs lyrics depict a one sided relationship in which Dua comes up with her 'new rules' to help her say no to the guy who is "only calling cause he's drunk and alone." Side note: haven't we ALL been there?
The video begins with Dua in bed looking rather muted and almost zombie like as she laments the lyrics surrounded by girl friends. Throughout the course of the video, we see Dua becoming more empowered (the more she practices the 'New Rules,' the easier it gets to move on from the guy and be strong). The second verse shows her taking a more confident role and advising her girl friends, and by the end of the video Dua is stoically and powerfully walking on water and dancing poolside. The theme of female friendships is one not often seen enough in music videos, and it's important to point out that there are no male actors in the video. Visually, the clip is a dreamy pastel colored aesthetic set in a Miami hotel complete with a flock of pink flamingos that serve as extras for the set.
Check the video out:
